To start, Notion is intuitive, free, flexible, and in its simplicity allows users to create incredible dashboards. There are several factors that have contributed to Notion's popularity. Back in 2019, Ivan Zhao (Notion's CEO) told the world that Notion had achieved 1 million users and has around 4 million customers right now.
The company has more than 30 million users today.
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In four years, Notion grew from eight people to 500.įor Zhao, Notion is art combined with technology, and it should feel like an extension of your body, as you know how to use your hands. As the company had grown to eight people, Kothari ended up joining as COO in the fall of 2018.
Ivan was looking for a sales counterpart to push Notion into the market so he could focus on the product. While people can still use the block to build their own system and app, the marketing approach changed in the direction of allowing users to do their job faster and easier.
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The Tipping Point and Version 2.0Īccording to Kothari, the tipping point for Notion was to move away from asking people to build software to providing them with simple templates that allow them to do their job. Notion 2.0 changed the face of the app forever, introducing the database feature. He decided to move out to Kyoto to complete the app. So Ivan decided to go somewhere small, interesting, and quiet to focus on coding. Ivan admits that the first version of Notion was more about what he wanted than what people wanted.Īt the time, the team was about four or five people, and they were about to run out of money. It took Ivan a few years to realize that people don't want to build apps.Īt the time, Notion's evolution was still unclear, and also they were building on a technological foundation that wasn't stable, so they had trouble and needed to rewrite all the software with a better foundation. People just wake up to do their job," says Akshay Kothari. "People don't wake up wanting to build software. The first prototype of Notion was a web page builder. The prototype was a web page builder and then later built to be a web app builder. Ivan Zhao deeply believes that everyone can be a creator and computing devices are built for creation, not consumption. The First Version of Notion was a Web Page Builder At the beginning, the co-founder joined as an investor and only joined full-time five years later. They kept in touch, and after he sold Pulse to LinkedIn, Ivan started Notion in 2013. He wanted to hire the co-founder as a designer, but in the end, they didn't collaborate. Ivan Zhao and Co-Founder and COO Akshay Kothari met up when Ivan put out a post on Hacker News saying that he was a designer looking for a job. In the early stages, he was thinking about how to help other people create their websites. With Spotify as a tool, everybody can play the music." "Computing as a media, they don't know how to speak that media. In his friend circle, mostly made up of artists, he was the only one who knew how to code, so he started building web pages for everyone.ĭoing that, Ivan realized how his friends, being creative, could potentially build their own sites if they only knew how to do that. He was also really into fine art and photography. In college, Ivan Zhao studied cognitive science, a bit of computing, and a bit of philosophy. The company has since raised over $67 million in funding, with its most recent valuation at $2 billion in 2020, attaining official status as a unicorn in the world of startups.
The app was launched in 2016 and initially gained popularity among Silicon Valley startups before expanding to a wider audience. It allows users to create and organize notes, databases, wikis, tasks, and calendars, all within a single tool. Notion is a software application that provides an all-in-one workspace for note-taking, task management, and project management. But what Notion Lab Inc Story? Keep reading to discover the incredible success story of Notion.
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With a free plan, you have a comprehensive, intuitive, customizable productivity tool that can work as your digital brain, help you organize your life, track your finances, and a lot more. Notion is an amazing all-in-one workspace tool that has taken the world by storm.
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